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At Cannes, experts assess the potential of Europe as a global leader in VP

Article by Davide Abbatescianni, Cineuropa.org, May 20, 2022

“On 19 May, the Marina Stage of the Marché du Film hosted the Cannes Next panel “Europe as a Global Leader in Virtual Production. Visionaries, Platforms and Studios”. The event was moderated by AC Coppens.

How can virtual production be relevant to both blockbusters and arthouse films? Has Europe got the potential to become a powerhouse for this new technology? With these two questions, AC Coppens opened the talk and presented the speakers: Sarah Geeroms and Gregg Young, of Flemish pubcaster VRT; Martin Madsen, of Nordisk Film Shortcut; filmmaker Jannicke Mikkelsen; Mikka Rosendahl, of Zoan; and Alex Wills, of Disguise.

Rosendahl talked through the activities of Zoan, an award-winning metaverse studio based in Helsinki “obsessed with bringing new technologies to life” as well as with “tech combined with high-quality graphics”. He touched upon the creative potential of metaverses, describing them as simulations “based on the real world, the past, the future, an imaginary world or some type of universe or story linked to a brand”. Among other topics, he spoke about Cornerstone, a groundbreaking photorealistic universe made by combining three technologies – namely, the Unreal Engine 5, for its advanced graphics and core mechanics; pixel streaming to access it via browsers; and blockchain, to regulate its economy.” Click for more


Cineuropa: https://cineuropa.org/en/newsdetail/425671

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