Tomorrow’s technology on show
Meet the companies pushing the boundaries of what’s possible in media tech. Experience a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the Future Tech area of the IBC show floor.
Explore Hall 14 and see how AI is moving from the conceptual to the practical, spanning live production automation, generative content tools, and new uses just being introduced.
Delve into the virtual world of LED backdrops, augmented reality and real-time VFX, with exhibitors including Microsoft, Google, AWS, Mo-Sys, 3Play, CaptionHub, Deepdub, Files.com, Monks, Tata Communications, Veritone, and Ultra HD Forum.
What you will see in Future Tech
Key technologies on display include:
– Artificial Intelligence (AI) – including generative AI frameworks, live production assistance, AI-powered coaching, and optimisation
– Cloud-native workflows – such as cloud-based master control, distributed production, software-based live media exchange, and hybrid cloud infrastructures
– 5G and Private Networks – from ground to air, enabling dynamic remote production workflows and live streaming at scale
– Immersive & Interactive Media – extended reality (XR), spatial audio, and dynamic fan engagement tools
– Content Authenticity & Provenance – with open-source tools and C2PA-compliant watermarking
– Sustainable Innovation – remote and cloud-based workflows, digital twins and AI tools for reducing carbon impact
Also discover live demos, hands-on experiences, groundbreaking Proof of Concepts, inspiring talks, and unique networking opportunities – all in one place at Future Tech.
Join us at IBC2025!
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