When a big global ad agency holding companies starts making satirical short films about outlandish claims for AI technology, you might think that talking about AI has jumped the shark. Note we said talking – there’s still lots of actual doing, which is another matter. While AI dominates headlines across industries, there’s plenty of real-world use examples to cite. Every tech-heavy endeavor is immersed in the process of understanding and employing AI in a variety of situations. Film and video production and post are right up at the top of this list.
While the live action production community has been talking about the impact of AI for the past two years or longer, the post production and visual effects communities have been less ‘out front’ in terms of their discussions.
So The Howler turned to an all-star panel of VFX experts to inquire about the impact AI is having on one of the most technologically complex portions of the advertising content creation pipeline. From its earliest days of optical compositing to the development of newer and faster tools for sophisticated CG animation and effects, the VFX and finishing sides of the business has always been the unsung heroes, pulling together the creatives’ vision and the director’s contribution into often breathtaking final products that beg the question, ‘How the hell did they do that?’
To read the full article, click on the link below.
SOURCE:
The Howler: https://thehowler.news/more-than-just-a-new-tool-in-the-toolkit-vfx-executives-take-stock-of-ais-impact/
