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Sony has published a behind-the-scenes look at Destination RGB, the campaign film for its 2026 BRAVIA lineup. The making-of video gives a peek at how the TV launch campaign was brought to life.
The campaign accompanies Sony’s 2026 True RGB announcement: the BRAVIA 9 II and BRAVIA 7 II RGB TVs, introduced on 27 May 2026 as the flagships of the new lineup.
SOURCE:
Sony Corporation – Official: https://www.youtube.com/@SonyCorporation-Official
Ivan Reel, StradaXR, explores how virtual production is widening access to cinematic storytelling for independent producers and broadcasters
Bowie State University and Revolutionary VP Studios partner to create virtual production workforce pipeline – CGW explores how leading-edge graphics techniques, including the 3D modeling, animation and visualization are used in su
A new futuristic sci-fi feature film has officially kicked off production in St. Petersburg, bringing advanced filmmaking technology and local economic investment to the Tampa Bay Area.
SP Grid linked LiDAR tracking with spatial audio and reactive visuals at an event in a CoSTAR programme helping music venues explore new formats and better understand audience behaviour.
