“Virtual Production (VP) is a new concept that has expanded rapidly during the last 2 years, growing as much in 2020 as it had been predicted to grow in a decade. The COVID crisis, which has notably constrained travel and made it much more difficult to shoot on location, was a key trigger to the virtual production growth.
Valued at $1.6B in 2021, the Virtual Production market is expected to grow by almost 20% by 2030, with many advertisers and studios committed to moving 20% of their production pipeline to VP over the next two years. Lately, several popular movies and TV series such as Thor, Love and Thunder, Bullet Train, Game of Thrones, Star Trek: Discovery, The Last Kingdom, Black Mirror, and Outlander have extensively implemented visual graphics to create epic and historical scenes.
Virtual Production is the latest step in cinema and TV technologies, evolution that started with Georges Meliès and double exposure. Matte paintings, rear projections or green screens were used to shoot scenes that would have been impossible in real life. More recently, an interactive previsualization of 3D computer graphic environments, was designed to help creative decisions for film makers, using a physical camera to move inside the virtual world with a live preview such as James Cameron’s Simulcam, or being immersed using VR headsets in the case of Jon Favreau’s Lion King.
Television has also been using augmented reality technology where camera livestream is combined in real time with computer graphics to create interactive shows. The Mandalorian, which is widely considered to be the kick-starter for Virtual Production going mainstream, used a combination of all those technologies with large LED walls in order to create its environment.” Continue reading
Green Screen – Interreg Europe: https://projects2014-2020.interregeurope.eu/fileadmin/user_upload/tx_tevprojects/library/file_1669630932.pdf