Taking storytelling to a new level, virtual production is one of the most rapidly changing sectors of the film industry. For many years, ARRI has been helping studio owners, operators, and content producers embrace the full potential of virtual production. ARRI’s team of technical specialists designs and delivers tailored solutions for the next generation of media and entertainment, combining unrivalled film industry expertise in professional camera and lighting systems with efficient workflows, digital assets, and innovative studio design.
One of the latest examples of such an innovative and immersive production environment lies in the heart of Europe. Hungary already played a decisive role in the international film industry before United Illusions decided to open a modern VP studio on the outskirts of Budapest. Together with parent company, Visual Europe Group (VEG), United Illusions has established a world-class virtual production complex where industry professionals and MICE sector professionals alike can find innovative ways to elevate their own events and experiences.
VEG was one of the first companies in the region to pioneer visual technology and use LED walls on a large scale, later expanding into sound and lighting. They are currently the largest event production service provider in Central Europe. The studio’s Managing Director Zoltan Simon comments: “Innovation and cutting-edge visual technology solutions have always been key to the group’s growth and success. Building on its extensive expertise in LED wall operations, the company has now taken the next step by creating a Virtual Production Studio, ushering in a new era of filmmaking.”
In looking for a suitable partner to help achieve this first-class studio, United Illusions looked no further than ARRI for technical support, top-notch equipment, and industry expertise. Zoltan Simon, Managing Director of United Illusions recalls the initial days: “From the earliest stages of designing United Illusions, the primary objective was to achieve the highest technical quality. To reach this goal, we sought a partner who could not only provide cutting-edge technical elements but also bring unique professional credentials in filmmaking, recognized by filmmakers worldwide.” Simon continues: “Through extensive market research and a strategic collaboration with ARRI’s renowned expertise, we implemented a LED wall and support technology configuration that offers exceptional adaptability to meet the diverse needs of filmmakers.”
Visual Europe Group and ARRI were able to develop the project together from the very beginning. ARRI created the first drafts and concept ideas and was responsible for the technical planning, technical budget, and consultation of the installation. Continue reading…
SOURCE:
ARRI: https://www.arri.com/news-en/arri-boosts-united-illusions-world-class-film-complex-budapest
