As virtual production becomes increasingly common in commercial filmmaking, director Kevin O’Brien believes the industry’s biggest challenges aren’t technical.
While much of the conversation focuses on LED walls, camera tracking, and real-time rendering, Kevin argues that successful virtual production depends more on creative decisions, preparation, and collaboration than technology alone.
That perspective is the foundation of Virtual Production for Commercial Directors, a new online course created in partnership with Jordan Brady and Commercial Directing Film School.
Rather than teaching software or hardware, the course explores the choices that determine whether virtual production becomes an asset or an obstacle, drawing from O’Brien’s experience directing campaigns for brands including VW, Amazon, NBC, Walmart, Coca-Cola, and WWE.
SOURCE:
Little Black Book: https://lbbonline.com/news/Filmmaker-Kevin-OBrien-Launches-Virtual-Production-for-Commercial-Directors-Course
