Netflix just published clear rules for using generative AI on productions. The headline idea: You can use AI to help you think and mock up. Once it appears in the final cut, Netflix wants extra care and often written approval.
“To support global productions and stay aligned with best practices, we expect all production partners to share any intended use of GenAI with their Netflix contact, especially as new tools continue to emerge with different capabilities and risks.” – Netflix
What Netflix actually said
Netflix asks every production partner to tell their Netflix contact about any planned AI use. Low risk uses that follow the rules usually do not need legal review. If AI outputs appear in final deliverables, or touch talent likeness, personal data, or third-party IP, then you need written approval before moving forward.
The 5 guiding principles in simple words
1. Do not copy protected material. Avoid outputs that replicate copyrighted or unowned content.
2. Keep inputs safe. Use tools that do not store, reuse, or train on your production data.
3. Prefer secured enterprise environments when possible.
4. Treat AI images, audio, and text as temporary. They should not be in final deliverables unless reviewed and cleared.
5. Respect labor and talent. Do not replace union-covered work or generate new talent performances without consent. Continue reading
SOURCE:
YM Cinema: https://ymcinema.com/2025/08/27/netflix-generative-ai-guidelines-filmmakers/
