George Jarrett talks to project director Kari Grubin, a Senior Media and Entertainment Executive, about why this is such a pivotal moment for both SMPTE and the industry.
SMPTE’s Rapid Industry Solutions On-Set Virtual Production initiative (RIS OSVP) launched in July 2021, and in November it was awarded a grant to the value of $150,000 from Epic Games. The grant and the 40+ companies/bodies involved massively extend the long SMPTE tradition of bringing the industry together to collaborate on creating standards for new and emerging technologies.
“A few areas make this effort different,” said Grubin. “It includes a cross section of companies and participants that have only been operating in their respective areas of expertise, but now have specific new applicability to the broadcast and scripted content process.
“SMPTE is also examining the changing needs of our members and the industry through RIS, as part of its evolution as an organisation,” she added.
RIS has opened the doors for many companies to bring their thought leadership. Click to continue reading
SOURCE:
IBC: https://www.ibc.org/trends/virtual-production-takes-us-back-to-the-old-disciplines/8798.article
