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By Julian Mitchell, May 18, 2022, Premium Beat

We’ve all the seen the impressive new virtual production sets, surrounded by banks of LED screens that transport us everywhere without effectively going anywhere. It’s the modern version of the Hollywood backdrop, which in their day were some of the most impressive but, ironically, uncredited pieces of large art in modern times.

As content creators, we wish we could use such supreme tech as the new virtual production sets, but if the recent NAB show taught us anything, it’s that the marketeers want to enable all of us to use them. There are obvious barriers to entry into this exclusive LED volume club, but it all depends on what you have in mind.

AJ Wedding, head of Orbital Studios in LA, founded his virtual studio last year to pursue the virtual set market. He was part of a NAB 2022 roundtable discussion about his studio’s work on the FX show Snowfall and had this to say about using virtual sets:

“One of the cool things about what we did with Snowfall was that we started with just video plates. The more they got used to it and knew that it could work, they wondered what else they could do. Maybe add some camera tracking to this, and then at the end of the season, they were, “Let’s do a full virtual set.” Continue reading


Premium Beat: https://www.premiumbeat.com/blog/virtual-production-scaling/

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